Originally published in The Lawyers Weekly Has the typical citizen’s day become a scene from the science-fiction film Minority Report? Maybe that person checks email on a Blackberry first thing in the morning, then uses it to make a call. On the way to work, the person’s
Read more →Do you have an IP telephony business case? “Many businesses don’t think about their phones,” says Rick Moran, vice president, Cisco Unified Communications. “With all the demands on today’s businesses, would they want to spend money to replace something that works just fine, thank you very much?”
Read more →originally published in The Lawyers Weekly The definition of futility: penning a review for Adobe Acrobat in a legal publication. Acrobat has pervaded the legal profession to the point that whether to acquire it is no longer at issue. But it isn’t futile to ask whether to
Read more →You might think a Canadian hockey stick maker would be immune to competitive pressure from outside the Great White North. Think again. Hundred-year-old Heritage Wood Specialities Inc., maker of the venerable Hespeler and other well-known brands, faces a flood of cheaper sticks from China, Mexico and India.
Read more →Certain publications cater to specific industries, such as medicine, computer networking or commercial construction. They publish analyses, trend reports, case studies, profiles and other material of interest to people in those industries. Since magazines are viewed as more objective than newsletters and people keep them longer, their
Read more →Frequently asked question (FAQ) sections abound on all kinds of Web sites. They may have been inspired by worn-out technical support staff seeking to lighten their load. Journalists gravitate to them as primers for topics they want to learn about. Marketing people can get in on the
Read more →Your company has done / is doing / will do something that you want to announce to the press, analysts and the world at large who will, in turn, trumpet your tidings to your target market. Your instrument of choice: the press release. To view sample press
Read more →Few types of literature hold a reader’s attention like a story. That’s probably why case studies abound. Also known as success stories, they portray your company’s offering in a real-world setting that your target audience can easily understand. You can use a case study to explain how
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