The benefits of blogging are too obvious to ignore. If you believe you don’t have the time or resources to handle blogging, a professional writer (like me) can make blogging manageable. Read these sections as individual tasks that you can outsource, even as you keep others in-house.
Read more →They’re the new newsletters. Millions of current blogs cover just about every business topic under the sun. You want your blog to stand out. How do you make that happen? Take it seriously by taking the steps below. They’ll have you running your blog like a magazine,
Read more →Certain publications cater to specific industries, such as medicine, computer networking or commercial construction. They publish analyses, trend reports, case studies, profiles and other material of interest to people in those industries. Since magazines are viewed as more objective than newsletters and people keep them longer, their
Read more →Frequently asked question (FAQ) sections abound on all kinds of Web sites. They may have been inspired by worn-out technical support staff seeking to lighten their load. Journalists gravitate to them as primers for topics they want to learn about. Marketing people can get in on the
Read more →Your company has done / is doing / will do something that you want to announce to the press, analysts and the world at large who will, in turn, trumpet your tidings to your target market. Your instrument of choice: the press release. To view sample press
Read more →Few types of literature hold a reader’s attention like a story. That’s probably why case studies abound. Also known as success stories, they portray your company’s offering in a real-world setting that your target audience can easily understand. You can use a case study to explain how
Read more →When companies shop for new, complex and expensive technology or services, they want valuable education, not blatant sales pitches, to help them make their choices. Create a solid foundation for your relationship with them. Give them a white paper. These educational essays can offer explanations, analysis, advocacy,
Read more →Often, the people who best explain the value your company creates are your sales representatives. Enlist them for ideas before your write and feedback after. Read several examples of the type of literature you want to create. Note what works and what doesn’t. Key business audiences to
Read more →A person, a company, a technology, a trend – people want to learn about these things. You can help them by writing an engaging profile.
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