Copywriter, technical writer, translator (FR>EN, ES>EN, IT>EN), journalist

TechnoZen

The asymmetrical hot hatch: the 2019 Hyundai Veloster 1.6 Turbo

It’s hard to believe Hyundai released its 3-door hot hatch, the Veloster, back in 2011. For 2019, this hot hatch gets styling and performance tweaks while keeping its distinct shape, making the 2019 Hyundai Veloster 1.6L Turbo a must-drive for autocross drivers and performance enthusiasts. First impressions The Racing

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Road trippin’ with the 2018 Ford Escape Titanium

A conference earlier this year took me to Ottawa. During that week I drove Ford’s 2018 Escape Titanium. Ford updated this decades-old CUV model with better looks and a solid ride that made the Toronto-Ottawa round trip a relaxing drive. First impressions Long gone is the stout,

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A sportier plugin? The 2018 Hyundai Ioniq PHEV

The writing is on the wall. Automakers are increasingly moving to propulsion systems that depend less, or not at all, on fossil fuels. Different automakers have implemented different strategies to increase fuel efficiency across their fleets. Hyundai has joined the party by offering three separate alternative powertrains on just

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Computer-aided translation (CAT) tools – I’m a top student!

This blog post is partly about technology and partly about me patting myself on the back. I was recently recognized for my ability to conquer new technology. Here’s the story. Backstory If you follow my social media feeds, you’ll notice I increasingly speak about translation. That’s because

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Not your dad’s V-Dub: the 2019 Volkswagen Jetta Execline

Certain automakers have taken sedans and smaller vehicles out of their lineups. Volkswagen, on the other hand, continues to promote its four-door-with-a-box offerings. Maybe they have something going with the longevity of models like the Jetta. It can still be had as an economy car like the one I

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Zippy, Pert, Perfect: The 2018 Mazda3 GT

Mazda justifies its ongoing use of the “Zoom Zoom” marketing tagline by putting the driving dynamics of a high-end sports sedan in an economical package. It was fun to remind myself of this during my time with a 2018 Mazda3 GT with a 6-speed manual. First impressions

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Sunny Ways and Happy Days: The 2018 Volkswagen Beetle Coast Convertible

Car buyers typically look at information like fuel economy, room in the cabin and other practical information when they consider their choices. If you’re checking out the 2018 Volkswagen Beetle Coast Convertible, these things might not matter as much as how the car makes you, and everybody around

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Small but mighty – the 2018 Ford EcoSport

Subcompact crossovers continue to increase in popularity, and not just on North American roads. Take the Ford EcoSport. It has been built and marketed overseas since 2003 in places as far-flung as Brazil, India, Thailand and Romania, and sold in many more markets. Ford finally started to

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New Gold on the Road: The All-New BMW X2

The evolution of an automaker’s vehicle lineup can’t be an easy thing to manage. Fortunately, when an automaker offers a wide range of vehicles, it can experiment with several evolutionary lines at the same time. BMW’s all-new X2 takes the pride of Bavarian manufacturing in the direction of

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Alternatives to free email for small business

I’ve stopped counting the number of times I’ve seen people use free email services (like Gmail, Outlook and Yahoo) as their business email addresses. Those addresses create the wrong impression, especially when all other customer touchpoints – business cards, websites, store signs, brochures and so on –

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