When companies shop for new, complex and expensive technology or services, they want valuable education, not blatant sales pitches, to help them make their choices. Create a solid foundation for your relationship with them. Give them a white paper. These educational essays can offer explanations, analysis, advocacy,
Read more →Often, the people who best explain the value your company creates are your sales representatives. Enlist them for ideas before your write and feedback after. Read several examples of the type of literature you want to create. Note what works and what doesn’t. Key business audiences to
Read more →Originally published in itbusiness.ca If the network is the application, it might help explain why the contact centre industry is moving away from premise-based systems and towards hosted solutions. Today’s contact centres contribute 24×7 to strategic goals, managing relationships and generating revenue along the way. As a
Read more →Originally published in The Lawyers Weekly Two months after she opened Martha McCarthy & Company in March 2007, Martha McCarthy earned the 2007 Ontario Bar Association Award for Excellence in Family Law. The award didn’t surprise people who follow her career. McCarthy has been at the forefront
Read more →Originally published in The Lawyers Weekly The following words from Jim Peacock, president of the Alberta Law Society, might strike many lawyers as odd: “Nothing in our rules prevents a law firm from taking an ownership interest in an accounting firm.” Why would Peacock even need to
Read more →Originally published in Allstream Mindshift It has the makings of a perfect storm Today’s hackers are putting ego behind them as they use the promise of profit to drive their illicit Net activity. New regulations and industry practices mandate full dis-closure whenever personal or sensitive information is
Read more →One retired past champion couldn’t stay away from the 2007 Pace Canadian Squash Classic in Toronto. Jonathan Power graced his hometown tournament as player chairman, sharing a few laughs with the pros, hitting a few balls with Egypt’s Ramy Ashour, and basking in the kind of adulation
Read more →originally published in the Bloor West Villager There’s nothing like a good action movie to take my mind off my troubles. I used to like walking to the local theatre, but since the Humber shut down, that luxury is gone. So, instead of a film, I caught
Read more →Originally published in Canadian Grocer Magazine.Air care products smell good to consumers, and manufacturers and retailers savour their sweet bouquet of profit. Jonathan Mitrovich’s space analysis reports for the grocery industry tell a long term success story. In 1995, 15 to 20 air care product listings occupied
Read more →Originally published in Canadian Grocer Magazine. Make them convenient to buy, convenient to use, and more effective than ever. That’s what Canadians want from today’s household cleaning products. “Consumers are looking for convenient products that will save them time and effort without sacrificing performance,” says Joyce Law,
Read more →