originally published in Lawyers Weekly Is your firm looking for fresh marketing ideas? If so, consider a blog. Web logs are the personal journals of the new millennium, public pages where your grandmother, your pre-teen, and everyone in between posts thoughts on the Internet.
Read more →originally published in Lawyers Weekly Can your practice produce promotional or educational radio and television segments? No? Well, if you can’t do broadcasting, try podcasting. Podcasts are essentially pre-recorded radio or TV shows that people “subscribe” to, then play back on computers, TVs, and personal media players
Read more →People commonly tell me they don’t get this Facebook-Twitter-Linkedin-Youtube-Myspace-whathaveyou world of ours. I don’t blame them. In our enthusiasm, we’ve created a jumble of spaghetti using social media.
Read more →originally published in Microsoft Home Magazine Remember The Blair Witch Project? To make the 1999 low-budget hit horror movie, three amateur actors ran scared through “haunted” woods. The actors also did their own filming and editing — all with their personal video equipment. Add today’s inexpensive moviemaking
Read more →originally published in Profit Magazine Web video isn’t just for clips of cute kittens. A fast-growing number of firms are using the medium as a serious business tool for everything from product demos to customer testimonials. New York-based eMarketer, an Internet market-research company, forecasts that the online
Read more →originally published on ReadWriteWeb.com Traditional news services once had a monopoly on breaking stories. Not anymore. Just as blogging seems to have displaced longer features in traditional media, micro-blogging sites such as Twitter are racing against (and often beating) news services to the scoop. Does this make
Read more →originally published in Lawyers Weekly “Yes, that’s my backyard,” Tara Erskine laughed. “That’s my grill.” How does a Toronto-based writer like me get acquainted with an East Coast lawyer’s backyard? Via the web. Erskine, a labour and employment partner and Manager of Legal Human Resources for Halifax-based
Read more →Originally published in PWAC Contact Thanks to Lisa Murphy, web consultant at House & Home Media, quite a few members of the Professional Writers Association of Canada (PWAC) got to delve into social media at a Thursday morning MagNet session. Murphy helped us understand the current triad
Read more →originally published in The Lawyers Weekly Lawyers who network already know the rubber chicken circuit. Many such lawyers are now venturing into the virtual chicken circuit, adding online social networking to their marketing efforts. Their “iChoices” continue to increase. In addition to online forums dedicated to the
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originally published in The Lawyers Weekly Can a journalist chronicle a court case 140 characters at a time? Judge for yourself. Follow trials in Ottawa and London, Ontario where judges in both cases are letting journalists stream events from the courtroom to the Internet via Twitter.
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