Copywriter, technical writer, translator (FR>EN, ES>EN, IT>EN), journalist

TechnoZen

2016 Mitsubishi Outlander ES 4WD

In the automotive market, crossovers may be the hottest, most competitive segment. So it’s no surprise Mitsubishi brought a number of refinements to its 2016 Outlander.

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Nostalgia for outdated technology

A recent road test in a BMW reacquainted me with the task of drawing letters on a touchpad. BMW’s version of the in-car screen system consists of a controller that you twist like a knob, shove in several directions like a joystick and press like a button. This

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BMW X1 xDrive 28i

It’s rare that I say “no thanks” to extras on vehicles I review, but I had to ask the rep who recently set me up for a week with the BMW X1 xDrive 28i to remove the BMW-branded roof rack it was equipped with. (I was afraid it might hit the

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Powering technophile habits

Question: What do you get for technology enthusiasts who have every gadget they could desire? Answer: an external battery that can keep their gadgets running all day long. Rechargeable batteries that quickly charge mobile devices are all over the place. How does a battery maker stand out from this highly commoditized

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The 2016 Lincoln MKC

Summing up any automotive brand in a few words isn’t easy, but if I had to explain Lincoln vehicles briefly, I’d start with understated elegance and a smooth ride. That’s certainly the case with the 2016 Lincoln MKC. First impressions The unitized welded steel body on my Midnight Sapphire

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A retail business website played me

Several weeks ago, I decided to buy a Bluetooth headset to replace my beloved but deceased Plantronics BackBeat 903+. The headset I chose: the Plantronics BackBeat FIT. I trust the manufacturer and it’s marketed as holding up to sweat if you wear it during workouts. (I think that’s what

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Out of Arizona: the 2016 Hyundai Tucson

Crossovers have won sizeable chunks of space on the roads, in parking lots, in dealer showrooms and particularly in the hearts of car buyers. Just about every automaker in the world offers a crossover, and it’s into this competitive niche that Hyundai has introduced the 2016 Tucson. First impressions

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Thoughts on machine transcription

As a journalist and business/technology writer, I regularly record interviews. I also listen to recordings of other people’s interviews. Following each recording, I embark on the slog of transcribing what interview subjects say. I regularly deal with different accents, so I can (gleefully) make out every word said in

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If the CX-5 and 3 had a baby, it would be the 2016 Mazda CX-3

Modern Mazdas strike me as constantly grinning things, with their big, smile-shaped grilles and squinty headlights. I know this is part of Mazda’s Kodo – Soul of Motion design language, but still. It’s not like these vehicles shouldn’t be happy. One in particular ought to be celebrating

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Creating forms: a brief introduction

Sometimes you need a checklist of things to ask on a regular basis. For instance, each time I speak with a prospective client for my writing or training services, I use a form to make sure I cover the right questions, and record what we say and agree

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