Copywriter, technical writer, translator (FR>EN, ES>EN, IT>EN), journalist

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VoIP overview

Do you have an IP telephony business case? “Many businesses don’t think about their phones,” says Rick Moran, vice president, Cisco Unified Communications. “With all the demands on today’s businesses, would they want to spend money to replace something that works just fine, thank you very much?”

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Acrobat 9: review

originally published in The Lawyers Weekly The definition of futility: penning a review for Adobe Acrobat in a legal publication. Acrobat has pervaded the legal profession to the point that whether to acquire it is no longer at issue. But it isn’t futile to ask whether to

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Lawyers hang their virtual shingles online in Second Life

Originally published in The Lawyers Weekly Do you pass lumbering purple dinosaurs, desiccated corpses smoking cigars and go-go dancers as you fly like Superman to your meetings? If not, you should register in the 3-D online digital role playing game, Second Life (www.secondlife.com). Many lawyers have hung

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Suite Relations: Neighbours plan events, swap info, and build relationships through Facebook communities

There’s an open invitation available on the web, courtesy of Jack Tsang, and it’s not just for people who live in Liberty Village’s Battery Park Condos. “I let anybody join the group,” he said. That group, founded by 32-year-old Tsang, a computer software consultant, has become a

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Email solicitation: telecom presentation

You might think a Canadian hockey stick maker would be immune to competitive pressure from outside the Great White North. Think again. Hundred-year-old Heritage Wood Specialities Inc., maker of the venerable Hespeler and other well-known brands, faces a flood of cheaper sticks from China, Mexico and India.

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How to write a trade magazine article

Certain publications cater to specific industries, such as medicine, computer networking or commercial construction. They publish analyses, trend reports, case studies, profiles and other material of interest to people in those industries. Since magazines are viewed as more objective than newsletters and people keep them longer, their

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How to write a FAQ

Frequently asked question (FAQ) sections abound on all kinds of Web sites. They may have been inspired by worn-out technical support staff seeking to lighten their load. Journalists gravitate to them as primers for topics they want to learn about. Marketing people can get in on the

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How to write a press release

Your company has done / is doing / will do something that you want to announce to the press, analysts and the world at large who will, in turn, trumpet your tidings to your target market. Your instrument of choice: the press release. To view sample press

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How to write a case study

Few types of literature hold a reader’s attention like a story. That’s probably why case studies abound. Also known as success stories, they portray your company’s offering in a real-world setting that your target audience can easily understand. You can use a case study to explain how

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How to write a white paper

When companies shop for new, complex and expensive technology or services, they want valuable education, not blatant sales pitches, to help them make their choices. Create a solid foundation for your relationship with them. Give them a white paper. These educational essays can offer explanations, analysis, advocacy,

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