Create social media policies to guide your staff Being social has never been a fad. We’re all social creatures. We naturally reach out to others, whether in person, on the phone or by using technology such as social media. We’re also litigious creatures, so it’s little wonder
Read more →When it comes to digital marketing, which firms are headed in the right direction? We asked some of Canada’s top legal technology experts to separate the fab from the drab in nine different categories. The results of National’s biennial nationwide survey are in.
Read more →By the time you read this, Facebook may count 700 million active members. More people use Facebook than most countries have citizens. It inspired a Hollywood blockbuster. Facebook is a massive phenomenon. Are lawyers taking part? Should they?
Read more →Editors at InformationWeek Magazine outdid themselves with the cover story in the May 16, 2011 issue. For starters, the thought bubble on the cartoon character gracing the cover said this: I can add millons of customers in a week I can add 1,000 servers in a day
Read more →Own a small business? Wondering how to effectively use the tangle that is social media today? Here’s the secret: pick a few things you can do well, and do them routinely.
Read more →Looking for a job? Savvy recruiters will check you out online before they check you out in person. Looking for insurance? Savvy insurance agents will do the same. That’s not to say they should, or at least not without your consent, according to a recent article in
Read more →Originally published in The Lawyers Weekly. Does everybody in the legal industry embrace technology? You might think so, but certain anecdotes give me pause. For instance, a recent National Post headline announced: “Trial adjourned due to lawyer’s laptop.” According to the article, an Ontario justice agreed with
Read more →The benefits of blogging are too obvious to ignore. If you believe you don’t have the time or resources to handle blogging, a professional writer (like me) can make blogging manageable. Read these sections as individual tasks that you can outsource, even as you keep others in-house.
Read more →Let’s delve into the common steps people take to manage a successful blog. 1. Create a vision for your blog Before you start a blog (and at regular intervals after the start), you need to find answers to several questions.
Read more →Successful companies maintain relationships with people who matter to them. These include customers, suppliers, business analysts and members of the media, to name a few. These relationships involve conversations. While face-to-face chats with customers might seem ideal, most companies can’t bring this idyllic notion to real life
Read more →