Copywriter, technical writer, translator (FR>EN, ES>EN, IT>EN), journalist

Posts Tagged BMW

The ideal cruiser: the 2019 BMW M850i Cabriolet

I enjoy poking through the technology options in modern vehicles. Most people might think of this task as coursework, but each feature I find elicits the joy of finding an “Easter egg” (at least of the software variety). That said, no matter how much technology arrives in

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The BMW X7 Learning Experience

Few vehicles go all-out on technology the way BMW does, so it wasn’t a surprise to find gadgetry permeating the all-new 2019 BMW X7. I’m somewhat used to it. My neighbour isn’t, so when I gave her a quick tour of the vehicle, she mused it takes

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Sporty practicality in the 2019 BMW X4 M40i

Advanced technology, sporty performance, luxury refinement – these are but some of the rules in the automotive market segment BMW occupies. The Bavarians push the standard even further with the 2019 BMW X4. First impressions My M40i M Performance tester in Famenco Red Metallic hit all the

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New Gold on the Road: The All-New BMW X2

The evolution of an automaker’s vehicle lineup can’t be an easy thing to manage. Fortunately, when an automaker offers a wide range of vehicles, it can experiment with several evolutionary lines at the same time. BMW’s all-new X2 takes the pride of Bavarian manufacturing in the direction of

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Grand Touring in the BMW 640 xDrive Gran Turismo

Covering the technological marvels in any given vehicle becomes more of a pipe dream with every model year that passes. Fortunately, some vehicles let me distract readers from this inability using spectacular imagery. Let’s see if that works here: Consider the “key fob” otherwise known as BMW’s

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Continuing the drive towards automotive electrification: the 2018 BMW 530e xDrive iPerformance

Automakers the world over are facing a 2025 deadline to reduce emissions, thanks to a 2011 Corporate Average Fuel Economy (CAFE) agreement. Their strategies vary. Many, like BMW, are banking on PHEVs – plug-in hybrid electric vehicles. BMW will even electrify its M lineup of performance variants. The Bavarian

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Trusting technology in the 2017 BMW X5 40e

Few automakers seem as determined to advance vehicle technology as the wunderkinds from Bavarian Motor Works. The speed with which they plug new features into their vehicles probably outpaces the ability of most drivers to keep up with those changes. That’s certainly the case for me. I love truly useful applications of

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The sleek, muscular BMW 650i xDrive Cabriolet

Open-air cruising wasn’t on my mind when I drove the BMW 650i xDrive Cabriolet back in March, but by the time you read this, you might yearn to do exactly that, and in this car. First impressions The 650i Cabriolet pertains to the 6-series, which includes gran coupés,

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A Bavarian hybrid experience: the BMW 330e with eDrive

It’s tough to balance the promise of hybrid fuel economy with the power many drivers want to enjoy in a car. It can be even tougher when an automotive brand is known for quick vehicles. That’s what makes the BMW 330e a fascinating car to test.

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The automotive technology arms race is alive and well: the BMW 750i xDrive

I usually interact with vehicles I drive by touching some surface inside said vehicle. Yet when I twirled  my finger in the air or waved my hand, the BMW 750i xDrive knew exactly what to do. The Bavarian Motor Works has a reputation for jamming all sorts of technology into its vehicles,

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