Before you deliver products to your customers, you need to find the raw components that go into those products, then prepare them for delivery (and, unfortunately, be ready to take them back if there’s anything wrong with them.) That, in a nutshell, is supply chain management (SCM).
B2B Marketers
Evaluating productivity software training options – a white paper
by admin on 27. Feb, 2011 in B2B Writing Samples
Companies hand technology to employees every day, but they rarely pause to consider how effective said technology will be, or what they can do to ensure that it does help them get the ROI they seek from it. Sometimes the problem is simply this: not enough communication about what the technology should help people do, [...]
How a professional writer can reduce a blogger’s workload
by admin on 19. Jan, 2011 in Project Writing Quick Tips
The benefits of blogging are too obvious to ignore. If you believe you don’t have the time or resources to handle blogging, a professional writer (like me) can make blogging manageable. Read these sections as individual tasks that you can outsource, even as you keep others in-house.
How to blog
by admin on 22. Dec, 2010 in Project Writing Quick Tips
They’re the new newsletters. Millions of current blogs cover just about every business topic under the sun. You want your blog to stand out. How do you make that happen? Take it seriously by taking the steps below. They’ll have you running your blog like a magazine, building a loyal readership and delivering business benefits. [...]
Can You Believe There’s an App For That?
by Luigi Benetton on 12. Jul, 2010 in B2B Writing Samples
originally published on ReadWriteWeb.com on behalf of a client Odd apps for mobile devices date back to at least the Palma Sutra, if not before. But Apple has spurred huge numbers of “fringe developers” to mess with our iBrains. Most of these apps cost $0.99, so developers might make money on offerings that make you [...]
blog post: Video-Game HR Recruiting a Near Reality
by Luigi Benetton on 01. Dec, 2009 in B2B Writing Samples
originally published on ReadWriteWeb.com Would your company recruit skilled employees using a video game? That isn’t a rhetorical question. Recruiting the right people is an unavoidable and costly challenge for many organizations. Enter SkyTroller (iTunes link). This $1.99 iPhone app lets would-be air traffic controllers assign flight altitudes to aircraft entering their airspace. The game [...]
Woodbine Goes Wireless
by Luigi Benetton on 01. Nov, 2009 in B2B Writing Samples
originally published in CNS Magazine Horseracing enthusiasts in the Greater Toronto area count Woodbine Racetrack as one of their top destinations. They not only have access to live race action 12 months of the year, but each is able to track and wager on equine events happening around the world, be it in Australia, Hong [...]
blog post: Tips for the Microsoft Retail Store
by Luigi Benetton on 23. Oct, 2009 in B2B Writing Samples
originally published on ReadWriteWeb.com Coming soon to a mall near you: the Microsoft Retail Store. Yes, that’s right: Redmond, Washington’s favorite son wants a closer, snugglier relationship with you, the consumer. Given Microsoft’s relative lack of retail experience, and the fact that it plans to locate near its nemesis (well, one of its nemeses), the [...]
blog post: Courtroom Tweeting
by Luigi Benetton on 16. Oct, 2009 in B2B Writing Samples
originally published on ReadWriteWeb.com Traditional news services once had a monopoly on breaking stories. Not anymore. Just as blogging seems to have displaced longer features in traditional media, micro-blogging sites such as Twitter are racing against (and often beating) news services to the scoop. Does this make for better-informed citizens? Maybe.
blog post: “Good Enough” Is the Bare Minimum
by Luigi Benetton on 15. Sep, 2009 in B2B Writing Samples
originally published on ReadWriteWeb.com, written for aplus.net.com Senior Wired Magazine editor Robert Capps penned an article titled “The Good Enough Revolution” for Wired’s September 2009 edition. The print edition included the daring (and perhaps intentionally provocative) subtitle “Why lo-fi tech will rule the world.” This rings of an absolutism, and such rings set off our [...]
Project Writing Tips
B2B Writing Samples
- Supply chain management
- Evaluating productivity software training options – a white paper
- Can You Believe There’s an App For That?
- blog post: Video-Game HR Recruiting a Near Reality
- Woodbine Goes Wireless
- blog post: Tips for the Microsoft Retail Store
- blog post: Courtroom Tweeting
- blog post: “Good Enough” Is the Bare Minimum
- FluidConcepts magazine copy
- Article: Q&A with author of How to Write a Non-fiction Book in 60 Days
- Case study: SRP applies 3D heat to its design
- White paper: Contract Manufacturing in Puerto Rico
- Case study: Robinson Fans
- Email: Better Business Continuity Through Virtual Infrastructure
- Press release: Nitro wins MDS outsourcing contract
- Insights: Retailing 2015
- Press Release: Formglas
- White paper: Evaluating productivity software training options
- Email solicitation: telecom presentation
- Article: Call centre solutions
- Corporate profile: Martha McCarthy & Company
- Corporate profile: Moodys Tax Advisors LLP
- Web application security
- Article: customer relationship management
Luigi Benetton
- Belated Mother's Day brilliance: The Lanyard http://t.co/8W4vTp5M about 8 hours ago from TweetDeck ReplyRetweetFavorite
- RT @TomLeBlanc0124: "Creativity is a natural extension of our enthusiasm." - Earl Nightingale about 10 hours ago from TweetDeck ReplyRetweetFavorite
- @livescribe Pencasting? Yup (shh - it's pretty easy to figure out). Becoming a SME? I defer to @anndouglas . about 11 hours ago from TweetDeck in reply to livescribe ReplyRetweetFavorite

