Today’s professionals seek novel ways of promoting their businesses via LinkedIn, and even building new businesses in Second Life.
Meanwhile, teenagers hang out on Facebook and play World of Warcraft.
Both groups have jumped into social networking, often known as Web 2.0, for their own different reasons.
Are your readers doing the same? Read some of the following articles to find out.
Luigi Benetton: A communications professional for more than ten years, Luigi has written for organizations such as Microsoft, MTS Allstream, and the Province of Ontario’s Ministry of Health. He has written white papers, case studies, success stories, executive profiles, reports, Web copy, and a variety of other materials. Also, Luigi has contributed to consumer and trade publications such as The Toronto Star, itbusiness.ca and cbc.ca
Luigi focuses on demystifying the technology industry, especially the value it offers. He has also written on topics as diverse as the business of law, fascinating large-scale construction projects and professional squash.
