General Tips

  • Often, the people who best explain the value your company creates are your sales representatives. Enlist them for ideas before your write and feedback after.
  • Read several examples of the type of literature you want to create. Note what works and what doesn’t.
  • Key business audiences to consider include purchasing decision-makers and the technical experts who advise purchasing decision-makers.
  • Secondary audiences can include technical support staff, sales people, members of the distribution channel, journalists and analysts.
  • Always seek feedback for the things you want to use to impress clients. Get as many reviewers to participate as you can. If not, you might end up with something like this.

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